Red Bull Big Tune is inspired by the spirit of the Jamaican reggae/dancehall culture where the term Big Tune is derived. In traditional Jamaican dancehall culture a battle is referred to as a "clash." Selectors (DJ's)  would "clash" with other selectors by spinning the latest/heaviest "Riddims" (songs).  DJ's would record their own artistic interpretation or version of a standard "Riddim" that selectors would play in the dancehall. Whichever version that was most favored by the people was considered the: “Big Tune."